Report (excerpt)

• DSP advertising system: It allows advertisers following unified ways of bidding and feedback easily to purchase high quality ads inventory.

  CPT advertising: Cost per time, major advertising method in China based on package for daily, monthly, etc. CPT is a continuation of the traditional media advertising buying pattern, which makes the pricing of online advertisement more similar to traditional media.

  CPA advertising: There are more advertisers adopting CPA and CPS in China at present. CPA is the cost per action, that is, after browsing the advertisement, the user has made a clear behavior that is beneficial to the actual interests of the advertiser.

  PPC advertising: Based on the number of users who click on ads or email messages.

  CPL advertising: Paying commission according to the registration.

  CPO advertising: Charged for each order/transaction.

• CPM advertising: Cost per thousand impressions. Most commonly used online ad pricing models.
  CPTM advertising: A thousand impressions costs for targeted users .

  CPC advertising: Cost per click, another widely used billing model in China. With click-through rate, advertisers can clearly understand the advertising effect through click-through rate. Advertisers can evaluate the advertisement from the results of click-through rate.

  CPS advertising: The purchase cost of each user according to the behavior of people after browsing the advertisement, which is actually the further refinement of the former.

  CPA advertising: The cost of each action.

  PPL advertising: Referring to the direct paid pricing model generated through online advertising.

  PPS advertising: A pricing model based on the amount of direct sales generated by online advertising.

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