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Partner of World Expo 2010, China in All-Media Monitoring
Top Service Provider in China's Personalized Intelience Industry

Copyright : Oriental Clippings   备案号:  京ICP备08000526 

ABOUT US

Beijing Eastern Press Clipping International Information Consulting Co., Ltd (abbreviation: Oriental Clippings) has 19 years of industry experience, which is a comprehensive service agency providing big-data personalized information services......

Contact

Email:dongfangjb@126.com

Hotline:400-0818-895 010-65579931

SERVICES

Report (excerpt)

ONLINE ADVERTISING FORM OF MONITORING

  • Banner ads
  • Vertical ads
  • Text link ads
  • E-mail ads
  • Button ads
  • Floating ads
  • Pop-up ads
  • EDM ads
  • Targeted ads
  • Flag ads
  • Other new ads
  • Online text ads
  • Online video ads
  • Online audio ads
  • Online image ads

ONLINE ADVERTISEMENT MONITORING SCOPE

ONLINE ADVERTISEMENT MONITORING SCOPE

  • DSP advertising system: It allows advertisers following unified ways of bidding and feedback easily to purchase high quality ads inventory.

    CPT advertising: Cost per time, major advertising method in China based on package for daily, monthly, etc. CPT is a continuation of the traditional media advertising buying pattern, which makes the pricing of online advertisement more similar to traditional media.

    CPA advertising: There are more advertisers adopting CPA and CPS in China at present. CPA is the cost per action, that is, after browsing the advertisement, the user has made a clear behavior that is beneficial to the actual interests of the advertiser.

    PPC advertising: Based on the number of users who click on ads or email messages.

    CPL advertising: Paying commission according to the registration.

    CPO advertising: Charged for each order/transaction.

  • CPM advertising: Cost per thousand impressions. Most commonly used online ad pricing models.
    CPTM advertising: A thousand impressions costs for targeted users .

    CPC advertising: Cost per click, another widely used billing model in China. With click-through rate, advertisers can clearly understand the advertising effect through click-through rate. Advertisers can evaluate the advertisement from the results of click-through rate.

    CPS advertising: The purchase cost of each user according to the behavior of people after browsing the advertisement, which is actually the further refinement of the former.

    CPA advertising: The cost of each action.

    PPL advertising: Referring to the direct paid pricing model generated through online advertising.

    PPS advertising: A pricing model based on the amount of direct sales generated by online advertising.

ADVANTAGES

  •  

    Personalized customization

    We provide customized advertising data collection and analysis services for clients; collect any new media online advertising public information.

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    In-depth services

    1. Accuracy of online ads 2. Attention rate of online ads
    3. Conversion rate of online ads 4. Feedback of online ads
    5. Word-of-mouth propagation rate of online ads

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    Effect of monitoring

    Ads exposure times         Page reading frequency
    Click-through rate         Conversion rate

CUSTOMERS

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